It's About Us

It's About Us
It's About Us It's About Us (click images to enlarge)

It's About Us

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Manufacturer Description

It's About Us, is the highly anticipated debut album from The X Factor U.S.A. winners, Alex & Sierra. Alex Kinsey and Sierra Deaton met while still in high school. The duo formed a close relationship, with Sierra following musician/singer Alex on his run of shows across Florida. Soon Alex began encouraging Sierra to join him on stage. The collaboration began to blossom creatively, gradually transitioning into Alex & Sierra. The effusive duo captured their initial X Factor audition in front of a rubber ducky shower curtain in Alex's college dorm. The performance would eventually snag them a spot on The X Factor in May of 2013.

After wowing all of America on The X Factor U.S.A.'s third and final season, with their covers of A Great Big World's 'Say Something,' and Sara Bareilles' 'Gravity,' the group inked their album deal with Columbia Records and Syco Music. Alex & Sierra have already sold more than a million units of their X Factor repertoire, garnering over 2 million online fans and 85 million overall YouTube views during their ascent as one of the most buzzed-about pop duos in years.

The hard working duo collaborated with multiple noted producers and songwriters on the new album, including Toby Gad (Beyonce), John Legend, Sam Hollander (Neon Trees, Gym Class Heroes), and Julian Bunetta (One Direction), among others. Other songs include "Give Me Something," "Almost Home," "Broken Frame," "Back To You," and more.

Key Product Details

  • Artist: Alex & Sierra
  • Genre: Rock

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