Holding On

MARKETING & PROMOTION •Consumer ads to be placed in main music magazines, newspapers and non-music related magazines •Street team promo with poster and flyer campaigns in prime cities. •Online marketing on major websites in every country. •Funds available for retail campaigns, positioning and listening posts. SELLING POINTS •2016 marks Jeff Healey’s 50th birthday which will be celebrated throughout the year. •A worldwide media initiative is underway introducing Heal My Soul and highlighting the 50th celebration. •Released in collaboration with the Jeff Healey Estate