With no marketing push and only the power of the music behind her, Caillat became a sensation on the social networking site. Rolling Stone highlighted her as one of the top female artists on myspace. Ultimately, her number of friends swelled to more than 100,000. Her profile has been visited over 3 million times, and she has more than l0 million plays. She's currently averaging 50,000 + a day.
The songs on Caillat's debut album COCO mirror the Malibu-born Caillat's low-key, refreshing style. Armed with her acoustic guitar and her dusky vocals, she evokes the same gentle, yet spirited style of her musical influences John Mayer, Bob Marley, Lauryn Hill and The Weepies. The laid-back tempo of Hawaii, where she spent twice annual family vacations, is echoed in the music.
"She's the real thing," stated Monte Lipman, President of Universal Republic Records. "From her unique songwriting skills to her powerful but understated presence, Colbie has connected to millions of music lovers simply through the power of her music.
Even without MySpace, singer/songwriter Colbie Caillat is sure to have found an audience, but her oft-accessed page accelerated the process, mostly on the strength of the effervescent "Bubbly." On her first full-length album, the California native conjures up clear skies and warm breezes. Not that the lyrics revolve around her stomping grounds of Malibu and Ventura County, but her mellow melodies sound like products of those places (co-writer Jason Reeves' ukulele playing reinforces the beach music impression). Instead, Caillat sings about love in all its guises, as on "Capri," a tribute to a mother-to-be. The daughter of audio engineer Ken Caillat (Fleetwood Mac's Rumours), who provides production assistance, Colbie combines acoustic pop, light jazz, and blue-eyed soul on Coco. Despite her young age--22 at the time of its release--the record seems likely to attract an older audience, although her sunny singing manages to sound centered and spirited at the same time. Coco doesn't offer anything startlingly new, but its relaxing vibe is hard to resist. --Kathleen C. Fennessy
Key Product Details
- Artist: Colbie Caillat
- Genre: Pop